Research reveals that people under the age of 40 solely utilize the Web to research information, look up local business information and connect with others. As a result, real estate agents, mortgage brokers and business owners are advertising through online media sources versus traditional print advertising. Social media marketing is a term that describes use of social networks, online communities, blogs, or any other online collaborative media for marketing, sales, public relations and customer service. So what that means is that it is the media we use to be social and connect with customers, prospects and friends. A popular form of social media is microblogging. Microblogging is posting messages that are 140 characters or less. This forces us to be more succinct and get to the point. Microblogging is like text messaging and a little bit more. The most popular microblogging site is Twitter.
Galen Call, a Certified Reverse Mortgage Professional (NMLS 226129, 1850), assists qualified homeowners with reverse mortgages within a 75-mile region in the Monterey Peninsula and surrounding areas. Geographic areas served by Galen are listed below.
MONTEREY PENINSULA
• Monterey
• Pacific Grove
• Pebble Beach
• Carmel
• Big Sur
• Marina
• Seaside
SALINAS AREA AND NORTH
• Salinas
• King City
• Santa Cruz
• Aptos
• Watsonville
• Hollister
• San Juan Bautista
SAN JOSE AREA
• San Jose
• Los Gatos
• Cupertino
• Saratoga
• Campbell
• Gilroy
• Morgan Hill




