With the rise in social media technology, real estate agents, mortgage brokers, financial planners and insurance agents are discovering how social media can help them generate new business. These professionals have found success in lead generation and sales through the use of social media platforms such as Twitter and Facebook. With the drop the home sales, agents are heading online and finding new ways to communicate with their customers. Additionally, social media provides a way for businesses to connect with their customers and prospects in ways that are faster and wider spread than traditional forms of marketing
Social media is growing at an enormous rate and there does not seem to be an end in sight. This growth is resulting in a shift in client communications which must be covered in order to stay relevant in the current marketplace. However, staying connected with clients and keeping abreast of the ever growing social media market is time consuming. Many real estate agents and business owners do not use social media and Internet marketing to its full potential because it is too time consuming. Thus, they are missing out on a large percentage of their prospects.
Social media has a number of factors that make it different than traditional media such as newspapers, television, books, and radio. Social media allows the user the ability to interact and communicate by leaving comments and participating in discussions. Additionally, if real estate agents can influence a group of followers, they can actually create a market position based on social acceptance. Social media provides a complementary extension to traditional marketing efforts. The one important difference between social media and traditional marketing is that with social media you can listen to it, measure it and track it over time. All in all, social media can attract new customers, strengthen existing customer relationships, reinforce brands and enhance loyalty. Social media has changed the way goods and services are taken to market.
In this rapidly changing world, it seems like technology is taking over the marketplace, and real estate agents and mortgage brokers who don’t communicate with their clients effectively will get snatched up by someone else who will. Social media and Internet marketing allows communication between clients and their customers in order to maintain their positive and professional image while building trust and credibility. To be successful in today’s economy, it is absolutely essential that you have a strong online presence that paints you as the true professional you are.
