Galen Elise Call, CRMP. Certified Reverse Mortgage Professional Monterey California

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galencall May 18, 2011

How Your Business Can Benefit from a Blog

In the 21st Century information age of Google, Facebook, Twitter and iPhones being connected and having a web presence is a must.  If you have a business whether it be in its infancy or well established opportunities for growth exist online. Every business especially those that provide services to the public, Realtors, Mortgage Brokers, Lawyers just to name a few should have a web presence. You need a website to attract customers in the new millennium.  But having a website alone might not be enough? To increase traffic one needs to be engaged in Internet marketing more so than just being listed on Google and placing ads.  Social networking sites are a great way to form a fresh young client base.  Facebook and Twitter are sites consumers are using to connect to their favorite brands.  One of the best ways to provide constant updates on your business, your products or services on social networking sites is to maintain a blog.

A blog? Isn’t that for political and news junkies and teenage girls who follow celebrity crushes and entertainment news?  Is it really for a business?  Absolutely! Businesses are catching on to the world of blogging.  Blogs are for everything and are for everyone!  Many blogs look professional and offer updates on areas of your business’s expertise.  A stock broker or agency may write about the pulse of the market.  Real Estate agents will often give tips and feedback to buyers and sellers, show market trends in the price of houses.  As a business you are offering something free, a sample of your services online to everyone to establish both a rapport and a sense that you are the expert.  The idea is for the consumer to remember this and in return offer you their business.  The goal is to establish a sense of credibility so the next time the consumer whom browses your site needs a service they come to you in trust.

A blog is the best Internet marketing tool because updates and posts can automatically be posted to Twitter and Facebook.  Both Blogger and WordPress are free services that have great hosting abilities and plenty of templates.  In addition with just a click of a button the latest post is added to your Facebook page with a description and picture.  It will even update your Twitter status using the title of the post and link to article.  This is an automatic way to increase traffic.  Twitter is the ultimate free traffic maximizer!  It is a system in which people follow you have your Tweets updated on their homepage.  You could have thousands of people seeing your new post every day.  If you do Twitter right it is easy to get a couple thousand of followers within a few weeks.

Additionally, blogs are great for search engine optimization (SEO) because they often have more posts and constant daily hits due to the updating search engines tend to pick them up faster.  A blog is a must for extreme traffic and sales!

Filed Under: Blogging, Featured, Internet Marketing, Social Media

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GALEN ELISE CALL, CRMP


Certified Reverse Mortgage Professional

Call Today: 831-645-1164
gcall@apmortgage.com

NMLS #226129 | DRE #00908338
APMC DRE #01215943 | APMC NMLS #1850

APM Reverse Mortgage Group

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Licensed by the Department of Corporations under the California Residential Mortgage Lending Act

Licensed by the Department of Financial Protection and Innovation under the CRMLA

California zip codes served: 93940, 93901, 93905, 93908, 93921, 93933, 93943, 93950, 93953, 93955, and 93962

Not available in New York.

Copyright © 2025 American Pacific Mortgage Corporation. For informational purposes only. No guarantee of accuracy is expressed or implied. Programs shown may not include all options or pricing structures. Rates, terms, programs and underwriting policies are subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans are subject to underwriting approval. Some products may not be available in all states and restrictions may apply. Equal Housing Opportunity.

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Roseville, GA 95661

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