Most people have a personal Facebook page set up which allows them to communicate and interact with their friends and family. However, many businesses are not taking advantage of this marketing tool and setting up a Facebook fan page for their business. Having a Facebook fan page allows a business to advertise current promotions or upcoming sales and events. 
Additionally, fans and followers of the business and products can keep abreast of company activities and add comments to the fan page.
This type of interaction creates a relationship between the customer and business. Additionally, research reveals that customers are more likely to buy from a business or sales professional that they feel comfortable with and they can trust.
Facebook provides many opportunities to generate interest in a business. By attracting fans, a business can have access to up to 5,000 people. A business can update fans on new products or news and include links to the information they want to spread the word about. Additionally, a business can send marketing messages, offers and other lead magnets to their target market to persuade them to “like” their fan page. A business will then have access to their target market.
Facebook has some additional benefits that many of the other social media networking sites do not. Facebook allows users to post pictures, video, links and longer posts. Additionally, fans will able to access a business’s post for up to five years.
With so many powerful ways to build traffic using Facebook, marketers cannot ignore this medium of generating sales. However, attracting clients and prospects via Facebook can be quite time consuming. Fortunately, there are numerous services and tools that can automate many of the tasks that would take an undue amount of time to complete if they were all being done manually. Furthermore, Facebook is also a very inexpensive way to promote products or services. A business with a lot of fans will result in simple and easy promotions.
If a business wants to compete in today’s technology driven marketplace then they have to modify their means of communication and way of doing business to accommodate social media interaction. Social media is used as a tool to stay connected with consumers via the internet; knowing that the internet is a powerful tool for communication. Social media is seen as a means to maintain a sound relationship with existing customers while simultaneously reaching potential customers.